Small Data, Big ROI
The phrase ‘big data’ has become enormously popular in the business press. Like many business buzz phrases, it has lost much of its original meaning. More often these days when a business writer says “big data” they mean data science, or data science applied to a large data set. Some traditional-BI vendors try to capitalize on the buzz by identifying new features of their offerings as supporting “big data,” even though they work in the traditional relational-database paradigm, which big data by definition does not fit.
The Executive Role in a Data-Driven Organization
Executives know that one must effect a variety of organizational changes in a timely fashion, to support a technology change. Otherwise, the organization may resist or reject the change. These changes may involve the formal and informal reward systems, organization structure, resource allocations, and cultural norms.